In this week’s
episode of “Marketing
Today,” I speak with Ryan Bonnici, CMO for G2 Crowd. A self-admitted unconventional thinker, Bonnici started his career in an unconventional way: as an international flight attendant.
But Bonnici used his time in the air to talk with the executives in first class and gain an understanding of the way they think. More importantly, a connection he made provided him with a conventional
opportunity: a job at Microsoft.
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In addition to Microsoft, Bonnici has worked for companies like ExactTarget, Salesforce, HubSpot, and now with G2 Crowd.
In this freewheeling and frank
conversation, Bonnici reveals some of the decisions he’s made that have paid off big, and the thinking behind them.
Like a lot of successful marketers, Bonnici believes in taking
chances, even if you don’t always succeed: “The best way to learn,” say Bonnici, “is just to do and to fail — and to learn from that.”
Highlights from this week’s “Marketing Today” podcast include:
- Bonnici discusses his background and career path. (1:15)
- Bonnici says G2 Crowd thinks of itself as the world’s largest business commerce marketplace. (6:16)
- “A philosophy of attraction”:
Bonnici’s thoughts on inbound marketing. (7:31)
- “A little bit naughty, a little bit defiant”: Bonnici reveals his thinking on selling ideas. (16:22)
- What Bonnici is up to now at G2 Crowd. (21:19)
- Bonnici on the
divide between brand-building and performance marketing. (24:04)
- Pay attention when hiring and provide specific and
detailed feedback: Bonnici on his approach to team-building. (26:29)
- “An extroverted introvert”: Being
bullied as a child gave Bonnici “serious motivation” to succeed. (36:22)
- From fitness and project management to
travel and meditation, Bonnici reveals some of the brands he admires. (39:32)