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Alan Hart

Member since November 2008Contact Alan

Alan Hart, host of Marketing Today, goes behind the scenes with the world’s best marketers and business leaders. Listen in to learn from the best of the best. What makes a great brand, marketing campaign, or turnaround. Learn from the stories of these great leaders and how you can unleash your potential.

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  • Stymied CMOs Can Turn Sow's Ear Into Silk Purse by Karl Greenberg (Marketing Daily on 12/05/2008)

    This is a great post and very relevant, but leaves out a few things that should be addressed. Processes and management are key in capturing marketing efficiencies in addition to the right data. Data by itself solves very little. Process and management are typically overlooked as marketers search for better insights or methods, but these building blocks are the throttle to your improvement or efficiencies.

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