• by Alan Hart , June 5, 2019

In this episode of “Marketing Today,”I interview David Yovanno, CEO of Impact, a company operating in the partnership economy. He has spent 19 years in martech and adtech companies like Conversant, Gigya and Marin.

Yovanno shares not just his experience with Impact, but also how business partnerships and trusted referral networks can drive revenue. The partnership economy is the formation of alliances with businesses and individuals that have a trusted relationship with customers  you want to acquire.

Highlights from this week’s Marketing Today:

          01:50 – David Yovanno discusses how he got his start in his career.  

          14:18 – How can companies get the most out of their partnerships?

          22:06 – What are some interesting cases of partnerships growing on the Impact platform? 

          25:51 – What experiences in Yovanno’s past have made him who he is today?

          31:15 – What advice would he give to his younger self?

          32:17 – What drives David Yovanno these days?

          33:40 – Are there any companies, brands, or organizations that David believes marketers should pay attention to?

          35:59 – What does David Yovanno see for the future of marketing?