• by Teresa Buyikian , Yesterday

Evian is betting on one of the world’s most famous tourist destinations for its latest collaboration.

The water from the French Alps has become the official still water partner of Sphere, the $2.3 billion, 366-foot-high, 516-foot-wide spherical entertainment venue in Las Vegas. Opened in September 2023 at the Venetian Resort, Sphere has an exterior LED “Exosphere” with screens visible across the entire city.

As part of the partnership, the Evian brand will be featured across Sphere platforms, including exclusive branding in select concession areas and custom content on the Exosphere. An Evian Exosphere campaign is set to launch in September during the U.S. Open, for which Evian also serves as the official water partner.

“Las Vegas has become one of the most dynamic hospitality and entertainment destinations in the world, making it a natural environment for Evian to continue expanding its presence,” said Fran Mulhern, senior vice president of Evian, in a release. 

Also significant for Vegas and the brand is the return of Michelin Guide restaurant ratings for the city for the first time since 2009. Evian also serves as the official water of The Michelin Guide US, which anonymously inspects and rates restaurants zero to three stars based on food quality, along with the “Bib Gourmand” award for good value and “Green Star” for sustainability.

The Sphere partnership also serves as part of Evian’s “200 Years Young” ongoing campaign that celebrates the brand’s origin and Alpine heritage, and “underscores how this heritage translates into premium, hospitality-led occasions around the world.” The brand tapped celebrated modern artist Jeff Koons to design special limited-edition glass bottles for the  campaign, as seen here.