• by Les Luchter , Yesterday

Six months ago, Marketing Daily covered a campaign celebrating how male masturbation can reduce prostate cancer risk. 

Now comes a campaign on how erectile dysfunction can be an indicator of underlying cardiovascular risk. 

This time, instead of an animated prostate crooning a swing tune, an animated penis sings a folk tune – in a Nordic accent.

He’s a helmeted Viking character named Jordic, whose accent has the “J” in his name sounding like a “Y.”  And that’s why the campaign is titled “Listen to Jordic.”

With backup from other anthromorphized penises, Jordic sings lines like “This is a warning from Jordic” and rhymes like “Ask for a heart check, swift and quick. Listen to Jordic.”

The earlier masturbation/prostate campaign was done pro bono by VML Health for the Fuck Cancer nonprofit, while the ED/heart health effort -- also an awareness campaign -- comes from Havas Lynx on behalf of paying client JOE Media Group, a leading online publisher in the U.K. and Ireland that has a predominantly male audience.

“But the message does have global appeal,” a Havas spokesperson assures Marketing Daily.

JOE is running the music video above and other “Listen to Jordic” content in different iterations across its publications and platforms.

All content directs viewers to listentojordic.com, which includes educational resources and interactive tools like “Jordic’s Test,” which consists of 10 questions designed to determine the user’s risk of heart disease.

The campaign, developed in conjunction with medical experts inside and outside of Havas Lynx, launched last week on World Heart Day.

Its aim is serious, per Havas: “to draw attention to the fact that persistent or recurring erectile dysfunction can, for some men, signal underlying cardiovascular risk.” Furthermore,  “ED can appear two to five years before heart symptoms, yet 63% of men experiencing it have never spoken to a doctor.”

“Jordic is essentially your best mate looking out for you -- telling you something you might not necessarily want to hear, but something that could genuinely save your life,” said Paul McDonnell, commercial director UK & Ireland, JOE Media Group, in a press release.