New TV/digital spots intro two new flavors, show young consumers fueling themselves with Diet Coke in realistic work situations. Read the whole story

The money Hyundai saves by not renewing the sponsorship will be reallocated to media buys, Hyundai CMO Dean Evans tells "Marketing Daily." Read the whole story

That now adds up to 74 of the "top" 100 merchants in the U.S accepting Apple Pay and 65% of all merchants, says Apple. Read the whole story

For its latest Super Bowl campaign, AFM partnered with Adopt-A-Pet and created a site featuring an AI-informed adoption tool and humorous canine-themed content. Read the whole story

A-Rod to help the brand's smart-aleck mascot show that Planters "has your back" when it comes to salty snacks "and life," says Kraft Heinz. Read the whole story

Teaser hints that M&M's' spokescandies will join Applegate in this year's game ad, from BBDO New York. Read the whole story

The shoes, along with a fast-expanding line of apparel, are part of Adidas' ongoing collaboration turning plastic waste into yarn. Read the whole story

Team One created a long-form video starring Heisman Trophy winner and former quarterback Matt Leinart. Read the whole story

Nearly six out of every 10 inbound callers (57%) to a dealer's sales department specifically have intent to purchase, according to a study. Read the whole story

China is poised to overtake the U.S. as the biggest retail marketplace in the world this year. According to new estimates released this morning … Read the whole story

I sat down to talk with Cal Fussman, journalist, best-selling author, and writer at large for Esquire, who has interviewed many famous people. Read the whole story

Selecting our Media Client of the Year was painful. That Nike should win was, of course, practically a given. Few brands made as much … Read the whole story