The first of two Michelob Ultra game ads implies that life's too short to get amazingly fit but miss the party. Read the whole story

Luckily, the complaining device can be diverted easily to a more upbeat mode. Read the whole story

The brand is "activating around the Super Bowl versus investing in the traditional TV approach," Volvo's Bob Jacobs tells "Marketing Daily." Read the whole story

Consumer feedback paints a "clear picture for operators: 'Deliver a 5G experience worth the attention, and we'll gladly pay for privilege of using it.'" Read the whole story

The campaign focuses on the Pittsburgh-based retailer's strength in denim, especially Ne(X)t Level Jeans, as well as the rest of the spring collection. Read the whole story

Coupons for free cups will be available in some states if the teams collectively log 1,000 yards. Read the whole story

The brand will aim to engage viewers over 53 hours with prize giveaways and appearances by current and former NFL players. Read the whole story

Another spot will break during the golf tournament showing how proper golf etiquette requires fans to be quiet on the course. Read the whole story

Steve Ambeau will now shape the Mini U.S. brand strategy and lead the planning and execution of customer-facing communications. Read the whole story

"In one year, we have progressed from a conceptual design to a flying prototype," stated Boeing CTO Greg Hyslop. Read the whole story

The numbers are sharply down from 2018, when there was more than 113,000 social posts tied to specific Super Bowl ads. Read the whole story