Top of The News
by Thom Forbes
"Industry analysts in September predicted that nearly half of the mobile phone calls we get this year would be scams," according to one report. Read the whole story
TELECOM
by P.J. Bednarski
On April 1, AT&T flagship stores in four cities will be transformed into "GOT" emporiums. Read the whole story
by Karlene Lukovitz
A couple agree on rice--and learn to compromise about the rest--to the iconic tune "Let's Call the Whole Thing Off." Read the whole story
FOOD
by Tanya Gazdik
From April 2-4, Dunkin's custom-sculpted coffee car will travel alongside the Peepsmobile and will stop at six Dunkin' restaurants. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The campaign "celebrates the diversity and uniqueness of what it means to be a Northwesterner," says its agency. Read the whole story
by Larissa Faw
Audi has had a pretty rocky history in the U.S., admitted Loren Angelo, vice president, marketing, during a 4As Decisions 20/20 Forum. Read the whole story
by Laurie Sullivan
Dell and Y&R tied the campaign this time to virtual reality in the real world, rather than a magical stage, to demonstrate real-world possibilities. Read the whole story
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by Richard Whitman, Columnist
The leverage that marketers have, of course, is the power of the purse -- they spend many billions supporting social platforms. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Marketers are much more likely than consumers to think they are providing a great experience across all touchpoints, reports a study. Read the whole story
COMMENTARY
by George Bilbrey, Op-Ed Contributor
A fairly recent trend: recommendations to improve a client's inbox placement rates are marketing, NOT technical email op recommendations. Read the whole story