Company also introduced the T-Mobile Phone BoothE Mobile EditionE (MEE), " literally a box that you place on your head." Read the whole story

The luxury automaker plays up performance attributes of the Lexus 2020 RC F Track Edition in campaign aiming to sell regular edition RC coupes. Read the whole story

The brand responded to a viral "controversy" within hours with OOH and even T-shirts. Read the whole story

Airstream sent an email announcing its newest recreational vehicle, BearStream, complete with rock-like walls and textural tree bark cabinetry. Read the whole story

A Wedbush report predicts a tough uphill climb for Six Flags, while Disney and Universal remain locked in a sort of arms race, Read the whole story

"Social media engagement is all about quality over quantity," Crisp's Emma Monks tells "DriveTime." Read the whole story

The research focused on autonomous vehicles adapting from normal conditions to driving in ice and snow. Read the whole story

For all the talk about direct-to-consumer brand marketing disrupting the industry, GroupM finds it hasn't had much impact on the broader economy. "At least … Read the whole story

Only because a fellow MediaPost editor asked if there were more marketing-related pranks on April Fools this year, "Research Intelligencer" did a simple Google … Read the whole story