November 10 - 13, 2019
Friday, April 12, 2019
Top of The News
Campbell paid $1.55 billion for the company in 2012, and will unload it for about $500 million if Campbell's board approves. Read the whole story
The virtual influencer Colonel is sharing his fabulous fake life on Instagram, and using a media kit to attract partner brands. Read the whole story
PRIVACYP&G "will support common-sense national legislation," while preferred providers should adopt "responsible privacy practices that reinforce consumer trust." Read the whole story
ENTERTAINMENT"Our millennial audience has really taken to [Marriott Bonvoy Moments], especially our Coachella activations," says Marriott International's Jennifer Utz Ilecki. Read the whole story
COMMENTARYCognizant Interactive's Tuths discusses the changing face of creativity and her company's focus on strategy and design. Read the whole story
That's according to an analysis released Wednesday during a presentation by CBS and Simulmedia. Read the whole story
COMMENTARYThe ride-hailing company filed its long-anticipated IPO prospectus Thursday, filled with insights into the strategies, approaches and risks that await down the road. Read the whole story
B2B purchasers want the kind of personalized digital service they get as consumers, Avionos reports. Read the whole story
The NBA is raising awareness for the NBA Playoffs with a double-decker bus activation rolling through NYC and Los Angeles. Read the whole story
- COMMENTARY
Take a hint from the late Bill Jayme: Reward prospects for their reading or viewing time. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG August 18 - 21, 2019
The Resort at Squaw Creek Lake Tahoe, CA
CPG-to-C: Building the New Consumer Relationship
Featuring top industry speakers including:
Meghan Taylor - Freshly, VP, Brand & Creative
Ivonne Kinser - Avocados From Mexico, Head of Digital marketing
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Brand Insider Summit D2C
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December 11 - 14, 2019
