The virtual influencer Colonel is sharing his fabulous fake life on Instagram, and using a media kit to attract partner brands. Read the whole story

P&G "will support common-sense national legislation," while preferred providers should adopt "responsible privacy practices that reinforce consumer trust." Read the whole story

"Our millennial audience has really taken to [Marriott Bonvoy Moments], especially our Coachella activations," says Marriott International's Jennifer Utz Ilecki. Read the whole story

Cognizant Interactive's Tuths discusses the changing face of creativity and her company's focus on strategy and design. Read the whole story

That's according to an analysis released Wednesday during a presentation by CBS and Simulmedia. Read the whole story

The ride-hailing company filed its long-anticipated IPO prospectus Thursday, filled with insights into the strategies, approaches and risks that await down the road. Read the whole story

The NBA is raising awareness for the NBA Playoffs with a double-decker bus activation rolling through NYC and Los Angeles. Read the whole story