The marketing budget of about $200 million "is far and away the biggest marketing promotional campaign in Marvel Studios history," according to one report. Read the whole story
The AT&T cellphone business added 80,000 customers, a much better outcome than the decline of 44,000 analysts had predicted. Read the whole story
The deal spans 35 markets and includes online games, sweeps, TV, digital, and in-store promotion. Read the whole story
"Our branded content strategy is about delivering stories that people want to consume and subtly working in our vehicles," says Hyundai's Dean Evans. Read the whole story
The D2C start-up -- like Airbnb, but with tents, queen-size beds and solar showers -- aims to provide a "launchpad for discovering the outdoors." Read the whole story
Retailer launches campaign aimed at construction professional tied to the NFL Draft, a time when amateur athletes are about to "go pro." Read the whole story
"Proof is in the Pennzoil" presents facts about what makes Pennzoil stand apart from the competition. Read the whole story
The group's "extensive research" found Puerto Rico's brand identity is neutral in the minds of travelers, encouraging organizers to develop an entirely new platform. Read the whole story
Retailer suspended mobile payments until it converts all store point-of-sale terminals to technology required by new credit card company rule. Read the whole story
Email stacks up as the most popular way to engage with companies, Freshworks reports. But you'd better be ready. Read the whole story
Consumers armed with mobile phones can check reviews in real time and be swayed to skip the restaurant they were heading to. Read the whole story