Top of The News
by Thom Forbes
Coty, which purchased 43 Procter & Gamble beauty brands for $12.5 billion in 2015, laid out a four-year restructuring plan. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
The Korean brands are making huge gains in quality, but more brands worsened than improved over the past 12 months. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Airbnb announced a dramatic increase in its luxury travel offerings -- and a campaign to "bridge generational divides within the LGBTQ+ community." Read the whole story
BEER
by P.J. Bednarski
The ad, hyping the Lime & Prickly Pear Cactus flavor, is titled "Summer, Meet Your Beer." Read the whole story
AIRLINES
by Tanya Gazdik
One Airbus A321, which will begin flying this fall, will be wrapped with a special Stand Up To Cancer design. Read the whole story
COMMENTARY
by Pam Erlichman
If we're all united in the belief that consumers come first, why wasn't there talk in Cannes about the ethical use of their data? Read the whole story
COMMENTARY
by Nikhil Lai
By integrating with content that consumers crave, whether on social, out-of-home or TV, and producing content worthy of craving, D2C brands become storytelling masters. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It's taking some time, but it looks like 5G smartphones will be filling the pipeline within a few years. Read the whole story
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by Larissa Faw
The new TV spot sims to build awareness for the opening of the $2.6 billion integrated resort, Encore Boston Harbor. Read the whole story
by Sara Guaglione
The goal for the hub is increased engagement and retention, which often leads to the conversion of readers to paying subscribers. Read the whole story
by Laurie Sullivan
The important of building relationships, followed by positive site experiences, is key to sustaining long-term consumer satisfaction. Read the whole story