Pepsi's 2017 iteration of cinnamon cola got mixed reviews, but Coca-Cola Co.is forging ahead with holiday-themed, limited-edition Coca-Cola Cinnamon and Sprite Winter Spiced Cranberry. Read the whole story
The game of musical chairs in automakers' marketing suites continues, with the latest move being Saad Chehab to VW. Read the whole story
Earnings report shows "Macy's must do more not only to revive current performance but also to secure its long-term future," says analyst. Read the whole story
As vice president of global marketing at Uber, Thomas Ranese will be responsible for marketing Uber's products and businesses around the world. Read the whole story
Hard seltzer sales grew 164.3% in July and 200% over the last year, according to new Nielsen data. Read the whole story
The legal disputes keep on coming at Monster Beverage Corp., even as arbitration over distribution with minority owner Coca-Cola Co. was put to rest. Read the whole story
Jif's "That Jif'ing Good" campaign shifts from the traditional mom-focused creative to update the peanut-butter brand's image.with humor. Read the whole story
A Gfk study found 25% of shoppers are likely to try AR or VR to aid in shopping next year. Read the whole story
Despite the launching and growth of 5G cellular networks, 3G and 4G technologies will continue to dominate machine-to-machine value-added services, according to ABI. Read the whole story
Most people subscribe to brand newsletters to get discounts and offers, Blue Fountain Media reports. Read the whole story