Top of The News
by Thom Forbes
"WeWork has become an extreme example of the excesses afforded to technology entrepreneurs in the era of unicorns," says one report. Read the whole story
CPG
by Steve Ellwanger
PepCoin rewards members for buying a beverage and a snack and applies to nearly 70 PepsiCo and Frito-Lay products. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Getting vehicle owners to actually experience how good these systems truly are would have a tremendous impact on changing consumer perceptions, per Ipsos. Read the whole story
by P.J. Bednarski
The P&G-bought tickets will be offered to women's organizations and sports teams and leagues to encourage support of women's sports. Read the whole story
DIRECT-TO-CONSUMER BRANDS
by Sarah Mahoney
New research from Blis says many of these shops are experiencing low levels of engagement with in-person experiences. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The Fertility Awareness app provides users with answers from some 200 board-certified fertility specialists, embryologists, geneticists and even legal experts. Read the whole story
by Larissa Faw
The aptly titled "Destination Unknown" campaign is called the first campaign to advertise a region without disclosing the location. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost 90% now use personalization, but not many are at the advanced stage, Liveclicker and The Relevancy Group report. Read the whole story
COMMENTARY
by Greg Harrison
For example; Make entertainment, not advertising. Tease, don't tell. Read the whole story