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"We stayed intensely focused on the apparel classifications that matter the most to the female athlete; bras and tights," said Nike CEO. Read the whole story
RETAILThe "football-free" campaign aims to show what Goff is like "off the field," says Banana Republic CMO Mary Alderete. Read the whole story
FOODMondelez is using celebrities, social media incentives and Alexa to keep people guessing about the latest flavor inside black-and-white Oreo cookies. Read the whole story
PETS"This campaign has given us a platform to showcase horses with unique roles," says Lori Kocer, senior marketing manager, Purina Horse. Read the whole story
AIRLINESThe airline created an interactive 360 video, which is on YouTube, to show the plane's interior. Read the whole story
Consumers can use their mobile phone to tap Kraft American Singles packs to play a scratch-and-win game. Read the whole story
Travelers want relevant messaging, but almost a third say they're being emailed too frequently, Yes Marketing reports. Read the whole story
Content personalization is one of the most effective tactics, but challenges remain -- including trying to improve customer satisfaction, Ascend2 finds. Read the whole story
COMMENTARYThe market for smart home devices this year is now projected to grow 24% over last year, according to a new forecast. Read the whole story
- COMMENTARY
It's the fastest-growing problem, although inbox crowding remains the biggest challenge, Validity and DemandMetric report. Read the whole story
COMMENTARY'InStyle' tested the feature in its June issue, letting readers scan quick-response (QR) codes in its print or digital editions with a mobile phone … Read the whole story
