Top of The News
by Thom Forbes
"HP pressed for access to Xerox's books as a step toward any potential combination," noted a report. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Ford is expanding the footprint of its best-known, best-loved names because of the enormous costs of establishing new model names. Read the whole story
RESEARCH
by Sarah Mahoney
Kantar's BrandZ Top 100 values Amazon at $334.65 billion, or a third of a trillion - the highest amount in the ranking's 14-year-history. Read the whole story
COMMENTARY
by Steve Ellwanger
Hong shares some insights on startup funding, product development, strategy and retail distribution. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
A car based on the character Morty Smith from "Rick and Morty" will be available exclusively on car-sharing marketplace Turo. Read the whole story
COMMENTARY
by Irina Zeltser
DOOH offers dynamic creative capabilities, allowing brands to change messaging based on any number of criteria. Read the whole story
by Laurie Sullivan
Walmart Media Group is testing an ad platform and self-service tools with a group of CPG companies, with possible rollout during Q1 2020. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Gartner also sheds some light on the potential future cost of an autonomous vehicle: $300,000 to $400,000 each. Read the whole story
by Larissa Faw
Bayer is joining the flagship Alka-Seltzer product and flu/cold medicine Alka-Seltzer Plus under one overarching brand campaign for the first time. Read the whole story
by Larissa Faw
The "It's No HoneyBaked" creative injects some humor and modernity into a brand laden with heritage and tradition. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
People are more wary about sharing their phone numbers than their email addresses, Sinch finds. Read the whole story
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by Steve McClellan
The November campaign features social content for 30 different daily national holidays in November, such as National Pickle Day. Read the whole story