The company is "producing ads for as little as a tenth of the costs -- and in one month versus five." Read the whole story

The D2C company is opening pop-up perfume stores in some Nordstrom stores to sell its Glossier You fragrance. Read the whole story

Unilever is spreading the presence of its Hellman's and Best Foods mayonnaise brands across a series of cooking videos in a digital content initiative. Read the whole story

The installment, conceptualized by Lincoln AOR Hudson Rouge, was timed to coincide with Art Basel, a large international art fair. Read the whole story

The app will allow customers at the company's entertainment and dining facilities to make contactless payments. Read the whole story

Cosmetic company Essence is introducing Kenna, a CGI-generated influencer with her own Instagram channel. Read the whole story

Social media only drove 7% of visits to shopper sites, but traffic was up 76% on mobile devices and 19% on desktop computers from ... Read the whole story

Augmented reality is starting to see more widespread usage, even if not totally perceived as AR by consumers. The first mass AR execution was ... Read the whole story