Top of The News
by Thom Forbes
Sonos also claims that Amazon has infringed on its innovations but says it cannot afford to take on both companies in court at once. Read the whole story
DIRECT-TO-CONSUMER BRANDS
by Sarah Mahoney
The new oral-care line includes an electric toothbrush, a whitening kit with LED lighting, toothpaste, and a water flosser. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Mercedes-Benz's "Bertha Benz" hit on a wide spectrum of emotions relating to powerful messaging, inspiring and heartfelt feelings, per Ace Metrix. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The study was modified to address digital advancements automakers are implementing to evolve the automotive shopping experience. Read the whole story
FOOD
by Steve Ellwanger
The campaign explains how shoppers can see a 360-degree video view of the family farm where eggs were laid. Read the whole story
FOOD
by P.J. Bednarski
"There's a lot of ignorance about stevia, so we were looking for a message that was a balance of humor and fact," per Splenda. Read the whole story
by Melynda Fuller
The campaign takes a multiplatform approach with content that celebrates the diversity and strength of women's careers. Read the whole story
by Joe Mandese
For all the hype on Madison Avenue that consumers are seeking "personalized" advertising and/or media experiences, most consumers don't really care, especially older ones. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
You don't need a smart stove or any other smart appliance to use the little device -- just a smartphone. Read the whole story
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by Richard Whitman, Columnist
The aim (and tagline) of the campaign is to inspire consumers to find "more ways to use less." Read the whole story