• by Richard Whitman , Columnist, January 7, 2020

S’well, the 10-year-old maker of reusable drink and food containers, has launched its first global marketing campaign. 

The aim (and tagline) of the campaign is to inspire consumers to find “more ways to use less.” 

The campaign, created with agency Mrs&Mr, presents a new look and feel for the S’well brand with bold fonts, extreme contrast and product hero shots that demonstrate the sustainable, yet fashionable, traits that define the brand. 

It highlights the brand’s sustainable living message and its diverse product offering as part of a New Year’s campaign to jump-start an evolving brand look in 2020.  

The campaign will appear throughout New York, Chicago, Washington, D.C., London and Toronto starting this week and running through March 31. It will be executed in OOH, digital, radio and other media. 

True to its sustainable positioning, 93% of the campaign printing and production in the U.S. is recycled or will be up-cycled following the campaign. 

Separately, the brand just struck a partnership with Fashion Week London to be its “official reusable bottle” at group events throughout 2020.