Top of The News
by Thom Forbes
He "will take over a company facing pressure from activist investors to streamline its business at a time when there is increasing competition from other online marketplaces." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Hyundai is the only automaker providing these critical testing capabilities to hospitals, especially in hard-hit cities like New Orleans, Chicago and Detroit. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Some auto brands aid the needy while others provide backdrops for Zoom calls for workers stuck at home. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
"Overnight lesson in survival" for the Chef's Garden: "Within 24 hours of restaurants closing down, we realized we had to start making boxes available … Read the whole story
FOOD
by P.J. Bednarski
Frito-Lay late last week debuted its new spot, "It's About People," which details how the brand is trying to help. Read the whole story
QSR
by Steve Ellwanger
New commercials note that "Your country needs you to stay on your couch and order in." Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Top brands that consumers are seeking out information about online are Audi, Chrysler, Nissan, Toyota, BMW and Buick. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Voice is likely to stay on a strong growth path, as businesses turn to voice agents and bots for at-distance customer interactions. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most marketers have adjusted their approach in response to the COVID-19 crisis, Element-R Partners reports, and have little patience for companies that have not. Read the whole story