MediaPost Publications - Marketing Daily 05/21/2020

Top of The News

Pier 1 Says It's Time To Close Up All Shops

by Thom Forbes

"This decision follows months of working to identify a buyer who would continue to operate our business going forward" -- but no dice. Read the whole story

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RETAIL
Target Notches 141% Digital Gain, Says Consumers Coming Back To Fashion
by Sarah Mahoney
Target is "executing well in a challenged and volatile environment," writes Edward Kelly, Wells Fargo analyst. Read the whole story
CONSUMER PACKAGED GOODS
First Power Crunch Campaign: 'This Is Not A Candy Bar'
by Steve Ellwanger
In the 30-second commercial, the words "This is where protein meets delicious" play a major role. Read the whole story

AUTOMOTIVE
Rolls-Royce, Bentley Celebrate World Bee Day
by Tanya Gazdik
The two British car companies join conservationists in raising awareness of the role bees play in keeping the planet healthy. Read the whole story
AUTOMOTIVE
VW Enlists Hollywood Stunt Driver As Brand Ambassador
by Tanya Gazdik
The automaker created a 3-minute video explaining Foust's involvement with the brand. Read the whole story
Visible Launches First National TV Ad Campaign
by Steve McClellan
Visible bills itself as the first all-digital unlimited wireless carrier in the U.S. Read the whole story
Brand Loyalty Remains Stable, Pre-/Post-Pandemic
by Joe Mandese
Self-reported brand loyalty does not appear to have suffered so far during the COVID-19 pandemic. Data from Civic Science's ongoing tracking poll shows nearly … Read the whole story
The CMO Role Isn't Dead, Just Evolving
by Richard Whitman, Columnist
In a WFA study, half or more of those responding believe responsibilities should include sustainability, data ethics and analytics, brand purpose and innovation. Read the whole story
COMMENTARY
Spikes In Content Consumption Are Big Wins For Brands
by Gonzalo Del Fa, Op-Ed Contributor
Despite this huge uptick in consumption, Spanish-language COVID-19 creative grossly lags behind English-language creative. Brands may be missing a huge opportunity. Read the whole story
COMMENTARY
Pandemic Email Flurry: Send And Open Rates Rose in April
by Ray Schultz, Columnist
Government and Education did the best in opens. But Media and Publishing saw high engagement, Campaign Monitor reports. Read the whole story