Top of The News
by Thom Forbes
Nestle's strategic review of its North American water business may result in its putting some of its brands -- including Pure Life and Poland Spring -- up for sale. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Ad spending for RVs is up nearly three times year-to-date, with many consumers opting for road trips this summer due to the pandemic. Read the whole story
QSR
by Steve Ellwanger
At McDonald's, Colin Mitchell, SVP of global marketing, will depart, to be replaced by Alistair Macrow, promoted to SVP and CMO. Read the whole story
RETAIL
by Sarah Mahoney
Since African-Americans represent about 15% of U.S. consumers, why shouldn't retailers try and buy 15% of their merchandise from black-owned businesses? Read the whole story
CONSUMER PACKAGED GOODS
by P.J. Bednarski
"Words and feelings are not enough," the 75-second spot notes. "Choose action over observation. Choose progress over perfection." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Created by 72andSunny New York, "Dealer Chats" aim to show shoppers how easy car buying can be in the new normal. Read the whole story
COMMENTARY
by Alexander Jutkowitz, Op-Ed Contributor
Teachers and caregivers are all servant leaders. How can marketing, whose job ostensibly is to push products, be worthy of such a list? Read the whole story
by Melynda Fuller
The pandemic accelerated the company's need to work remotely. It's now becoming a permanent reality. Read the whole story
by Larissa Faw
The #ITakeResponsibility PSA features a rotation of well-known celebrities acknowledging the ways they've perpetuated racism through their silence or inaction. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Over half of consumers would like to receive texts from their favorite brands. And text open rates are through the roof, Yotpo reports. Read the whole story