MediaPost Publications - Marketing Daily 08/19/2020

Top of The News

Oracle Enters The Race For TikTok's U.S. Operations

by Thom Forbes

Oracle is reportedly working with a group of U.S. investors that already own a stake in Oracle parent ByteDance, including General Atlantic and Sequoia Capital. Read the whole story

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ECOMMERCE
Walmart Crushes Sales, Overtakes Amazon In E-Groceries
by Sarah Mahoney
Still, retailers have a long way to go before America is really sold on online grocery options, according to TABS Analytics report. Read the whole story
ENTERTAINMENT
Apple Renames Beats 1, Starts 2 New Streaming Stations
by P.J. Bednarski
The two additional radio stations are Apple Music Hits and Apple Music Country. Read the whole story

FOOD
Incogmeato Goads Flexitarians To Break Plant-Based Taste Barrier
by Steve Ellwanger
New spots get right to the point with a voiceover that declares "We promise. Incogmeato's plant-based burger won't bite. But you should." Read the whole story
AUTOMOTIVE
Mazda Invites Consumers To 'Rediscover The Road'
by Tanya Gazdik
"COVID-19 has fundamentally changed the way people behave and interact," Mazda's Brad Audet tells "Marketing Daily." Read the whole story
AUTOMOTIVE
Audi Partners with Bleacher Reports, MLS For Soccer Docuseries
by Tanya Gazdik
"With Audi Goals Drive Progress, we literally put 'our money where our mouth is,'" Audi's Shawna Burtscher tells "Marketing Daily." Read the whole story
MTV, Ad Council Help Prepare Students For COVID-Era Campus Life
by Larissa Faw
One campaign features a duo of animated spots promoting the need to "slow the spread" through mask-wearing and social distancing. Read the whole story
COMMENTARY
Pepsi Foodservice CMO Looks At Bright Side: 'We Democratized Our Insights To A Greater Degree'
by Nina Lentini, Staff Writer
The company put a restaurant worker relief fund over the $20 million mark with a $3 million donation. Read the whole story
COMMENTARY
Cleaning-, Health-Focused D2Cs Shine Light On Having The Right Product, Right Time
by Nina Lentini, Staff Writer
The pandemic has been good to some companies, including one that sells cleaning supplies directly to consumers. Read the whole story
COMMENTARY
Here To Help? Brand Building For The Next Normal
by Nina Lentini, Staff Writer
The Kraft Heinz Company's Brian Neumann said the company came up with "the world's slowest puzzle, 100% Heinz ketchup red, 570 pieces." Read the whole story
Conde Nast Hosts First Virtual Events Upfront
by Sara Guaglione
To date, 80% of Conde Nast virtual-event attendees are Gen-Z and millennials, who have spent 650,000 hours engaged in the company's virtual events. Read the whole story