Top of The News
by Thom Forbes
He said his role "will look very different as a result of the U.S. Administration's action to push for a sell off of the U.S. business." Read the whole story
RETAIL
by Sarah Mahoney
Some observers think the high-end department store has a better chance of post-COVID prosperity than its competitors. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Bridgestone is evaluating new plans for the spot as it adapts advertising and marketing activities around the new dates of the games. Read the whole story
SPORTS
by Tanya Gazdik
Sweepstakes are dominating efforts this year with contests from Honda, Pepsi, MassMutual, Enterprise, GEICO and Jagermeister. Read the whole story
CONSUMER PACKAGED GOODS
by Steve Ellwanger
Who better to inform kids of new back-to-school standards like wearing face masks than Lunchables' Platy the Platypus and Jackie the Jackalope? Read the whole story
ENTERTAINMENT
by P.J. Bednarski
The online platform allows musicians to stage virtual concerts that create what it calls "direct commercial opportunities of live gigs for artists." Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Earlier this year, Crunch Fitness was hitting what its head of marketing and branding calls "a really good rhythm." Then COVID-19 hit. Read the whole story
by Sara Guaglione
The GQ Shop product line was designed by the brand's editors and art directors. Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
When COVID closed movie theaters, Lionsgate quickly pivoted to premium video on demand. Now, it had only had to create awareness of this option. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost all companies use email for worker communications, and over half are using it more during the pandemic, PoliteMail reports. Does that mean you … Read the whole story