Top of The News
by Sarah Mahoney
Spots for Walmart's new Amazon Prime competitor show family members focused on spending time with each other. Read the whole story
CPG
by Steve Ellwanger
Campaign positions the 112-year-old Gold Bond --- widely known for its male-skewing, medicated powders --- as a high-performance skincare brand. Read the whole story
GAMING
by P.J. Bednarski
The Trevor Project designed the outfits, mostly in the organization's signature orange color, for the game's avatars to wear. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
As the official vehicle of the TCS New York City Marathon, Volvo is pivoting to make the most of sponsoring the now-virtual event. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The aim is to "make the brand more accessible and to reframe people's understanding of financial planning," Northwestern Mutual's Lee Hurley tells "Marketing Daily." Read the whole story
BEVERAGES
by Tanya Gazdik
Research indicates that consumers are more receptive when communications about sustainability incorporate humor, says Bonterra's Rodrigo Maturana. Read the whole story
COMMENTARY
by Glenn Minerley, Op-Ed Contributor
In the absence of events and life experiences fans crave, brands must create long-term brand affinity by associating with favorite acts. Read the whole story
by Larissa Faw
HDS brought an alternative activation to retailers and clients with an imaginative direct-mail piece. Read the whole story
by Sara Guaglione
"The Iconic Home," as the 360-degree, virtual show house will be called, will feature all-Black designers. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
More people are shopping online -- and they tend to favor firms that treated them fairly during the COVID-19 pandemic, Experian reports. Read the whole story
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by Richard Whitman, Columnist
The spot, entitled "Rising Into Something Greater," is inspired by the look of the Academy Award-winning short "Dear Basketball," directed by the late Kobe … Read the whole story