Top of The News
by Steve Ellwanger
Hershey: "Trick-or-treating participation will likely be below prior year levels," but "the expectation of this holiday tradition has been consistently improving." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"I like to look at it as an indication that the creative resonated with consumers and with the industry," says FCA CMO Olivier Francois. Read the whole story
RETAIL
by P.J. Bednarski
Effort dovetails with Rock the Vote's campaign to make sure younger people cast ballots in this election. Read the whole story
BEVERAGES
by Tanya Gazdik
The series kicks off tonight during the Cleveland Browns' season opener and highlights Cleveland's own Beckham's B & M Bar B Que. Read the whole story
by Larissa Faw
"Bolton contacted us," states Will Elliott, a creative director at Goodby Silverstein & Partners (GS&P), the agency behind the spot. Read the whole story
by Larissa Faw
The campaign is designed to address concerns of voters aged 18-30 by highlighting issues of jobs, security and justice. Read the whole story
by Sara Guaglione
The multi-year collaboration kicks off with the centennial of women's suffrage, air quality during lockdown and coverage of the California wildfires. Read the whole story
by Larissa Faw
The creative, developed with Mekanism, claims that the brand's Daily Love vitamins are "more" well-rounded and "more" effective to fit "more" women. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
A virtual program can work just as well -- and sometimes, better -- for all concerned. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Promotional email response rose by 29.37% YoY, but transactional opens and conversions jumped even more, Omnisend reports. Read the whole story