According to Nielsen, dollar sales of sugar substitutes with natural ingredients increased almost twice as much as those containing artificial ingredients. Read the whole story
"Social media is about 5% of P&G marketing spending, but it's 150% of our problems," he said. Read the whole story
The campaign, created in-house, focuses on people who write encouraging words on card stock -- empathy, love, hope and community -- amid a dance-off. Read the whole story
The automaker is committing itself to "zero crashes, zero emissions and zero congestion," says GM CMO Deborah Wahl. Read the whole story
The campaign was ready in March, but the company delayed launching because of COVID-19, Bestow's Tannen Campbell tells "Marketing Daily." Read the whole story
The stunning closure comes just six months after the launch of the high-profile, short-form video streamer from Hollywood mogul Jeffrey Katzenberg -- which drew … Read the whole story
Some say it takes new tech to succeed, while others prefer a back-to-basics approach, speakers said during the Validity Online Summit. Read the whole story
NeoPangea, Via Agency and W+K are helping museums redefine experiences for visitors as they prepare for the post-pandemic new normal. Read the whole story
The Floating Hospital for Children reintroduces itself under its new name, Tufts Children's Hospital, with campaign touting resilience of young patients. Read the whole story