My 10 most-read stories included multiple mentions of brands that made moving through the difficult months more bearable. Read the whole story

Still, the drive-in venue had a rebirth of sorts, which even morphed into a staple for the Biden campaign. Read the whole story

For one, Halo Top's ad touted the pleasures of getting beyond guild-inducing "should" statements. Read the whole story

The campaign "expands the definition of tough, pushing against the traditional tropes of the category," according to the automaker. Read the whole story

"Values-based" branding is the sort of good intention that marketers can quickly exploit and wring of any remaining drop of authenticity. The German startup … Read the whole story

In terms of MediaPost coverage, "COVID-19" was the word-of-the-year during 2020. With 5,393 article references during the past year, it ranked higher than the … Read the whole story

Short-form advertising on linear TV has been an effective and cost saving tool of smart advertisers for years and will continue to be even … Read the whole story