Surprise: Most companies' tactics are the same, whether they are struggling or reporting record earnings. Read the whole story
Jefferies financial services predicts "pent-up demand" will lead to a "roaring recovery" for companies that rely on consumers going out for fun. Read the whole story
The Ford F-Series is the most popular vehicle among car owners in 18 out of 50 states. Read the whole story
Orgain, which markets plant-based protein powder, is providing 30 days of free, customized wellness content via influencers. Read the whole story
A 15-second teaser that can be viewed on Chevy's EV page gives a glimpse of the video series collaboration to come on Feb. 14. Read the whole story
Chipotle is serving up the Shawn Mendes Bowl, an effort to raise funds for the pop-folk singer's Wonder Grants, encouraging young innovators. Read the whole story
Alex Reed, co-founder and CMO of D2C cleaning product brand Truman's, is one of the only marketers to give an honest and nuanced answer … Read the whole story
The good news is that consumer time spent with media surged during 2020. The bad news is their share of time spent with media … Read the whole story
Briggs, CEO and founder of Marketing Evolution, says we may hit 780k U.S. COVID deaths by the end of 2021. Read the whole story
First-party data has become more valuable for publishers and advertisers as consumers grow more wary about privacy. Read the whole story
I used to take the mundane -- daily, inconsequential social exchanges -- for granted. I no longer do. Read the whole story