Top of The News
by P.J. Bednarski
But was the Tom Brady spot knowingly destined to be rejected, leading to T-Mobile's manufactured outrage? Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The alignment between Springsteen and Jeep is "incredibly authentic," Stellantis Global CMO Olivier Francois tells "Marketing Daily." Read the whole story
RETAIL
by Sarah Mahoney
Nordstrom has rolled out new digital-first strategy in its top 10 markets, resulting in better sales results and customer engagement. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The spot aims to communicate "what Cadillac means in the EV space," Cadillac CMO Melissa Grady tells "Marketing Daily." Read the whole story
COMMENTARY
by Steve Ellwanger
How long the bottoming of cigarette sales will continue is anyone's guess, because it's dependent on so many variables. Read the whole story
COMMENTARY
by Karlene Lukovitz
The growth of connected-TV devices and stay-at-home dynamics are expected to boost streaming viewership and engagement opportunities, says one digital ad-tech exec. Read the whole story
by Larissa Faw
BBDO Worldwide is leveraging technology to replace controversial monuments across the U.S. with AR versions of Black leaders. Read the whole story
-
by Ray Schultz
The company wants to bring its web personalization capabilities to email, it says. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Welcome messages pulled the highest numbers among automated emails, Omnisend reports. Read the whole story