Top of The News
by Sarah Mahoney
For campaign, "we looked to cast a collective of individuals taking action," says Mary Alderete, global head of Gap marketing. Read the whole story
MOBILE
by P.J. Bednarski
In its announcement of Max Unlimited 55, company lampooned AT&T and Verizon for insufficiently serving older users. Read the whole story
QSR
by Steve Ellwanger
The relationship aims to connect Dunkin' with people who are brand-flexible and don't watch traditional television. Read the whole story
by Wayne Friedman
AT&T has finalized a $7.8 billion deal with investment asset company TPG Capital to start a stand-alone video company to include DirecTV. Read the whole story
by Larissa Faw
The "It's Up To You" platform focuses on COVID-19 vaccine education. Read the whole story
by Ray Schultz
The online courses are designed for business people and novices who need "an edge in their career." Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Pandemic and its occupational disruptions forced many businesses to shift from long-term brand health to short-term sales activation. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most brands worldwide say they would have been severely hurt last year if they had not digitized, Twilio reports. Read the whole story
-
by Richard Whitman, Columnist
Omnicom Group reported a headcount reduction for the year of approximately 6,000 and total severance paid of $150 million. Read the whole story