Candles evoke smells of Game Day (salted peanut, jalapeno, cracked leather), Beer Garden and Dive Bar. Read the whole story

"I see the opportunity to leverage our strong heritage in human-centered design," Shahani tells "Marketing Daily." Read the whole story

Campbell Soup Co. planted its flag in the "you're the top chef" trend on Pinterest to promote its soups as a recipe shortcut. Read the whole story

The sponsorship includes a custom comic-book cover featuring the Sienna with Marvel heroes, Toyota's Monique Nanclares tells "Marketing Daily." Read the whole story

The "Overshare In Your Underwear" introduces "Hans," a chilled-out dude who has just spent two years at a Buddhist monastery. Read the whole story

The agency is auctioning off a series of digital art known as non-fungible tokens (NFTs). Read the whole story

Roku says this will include short-form ad-sponsored TV content on The Roku Channel. Read the whole story

Tang will also oversee social media and email newsletters, among other areas. Read the whole story

Advertisers are generally more negative about their ad budgets than their agency and media supplier counterparts, a global survey of 325 ad and media … Read the whole story