"Retta is a great fit for the brand as she is a witty, optimistic and relatable person," Volkswagen's Kimberley Gardiner tells "Marketing Daily." Read the whole story

The caffeine purveyor has been known for giving free whipped cream to canine owners as a pet treat. Read the whole story

New ad reassures guys to go "Wings Up" as they gain confidence they've chosen the right deodorant product. Read the whole story

G's new spots jump to the beat of Queen's "We Will Rock You" -- in a cover version by British band The Struts. Read the whole story

"We are also talking to and running creative against a younger demographic for the first time," Lincoln Financial's Angela Laubmeier tells "Marketing Daily." Read the whole story

Pizza Hut is pepping up its classic Book It! reading program, giving the Reagan-era literacy program a vintage spin and new ad campaign. Read the whole story

"Protect your client's brand and reputation so they are not ruined by Fox News' gross mismanagement, volatility, and extremism," says letter to media buyers. Read the whole story

One effort, from SS+K, is designed to get New Yorkers excited about the city's future. Another, from Pereira O'Dell, features locales within Central Park. Read the whole story

The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily … Read the whole story

Now that persons 12-plus are eligible for COVID vaccines the organization and a host of media collaborators are creating awareness ads targeting the tween … Read the whole story

During Hall's more than 12 years at Microsoft, the company has won 11 Lions. She is probably one of the humblest ad execs you'll … Read the whole story