About 81% of advertisers surveyed fear backlash caused by "an inauthentic execution of LGBTQ people and scenarios." Read the whole story
Integrated campaign will include TV ads, point-of-sale, out-of-home outdoor installations, and a concert series. Read the whole story
Could things go better with Coke Energy? We'll probably never know, given the news that Coca-Cola plans to discontinue Coke Energy in U.S. and … Read the whole story
Few brands were better positioned for growth during this year of lockdowns than Peloton. The home exercise brand has reported triple digit sales gains. Read the whole story
Bad actors use 3D modeling to get by selfie and driver's license checks. And the tools are being widely sold online, ZeroFOX reports. Read the whole story
Big city titles suffered most - 55% experienced staff cuts, Pew reports. Read the whole story
Like ice cream, the feeling of being right tastes sweet in the moment. But, like ice cream, too much of it, over too long … Read the whole story
Both firms decline to comment. If true, Axel Springer would gain an email list with 1.9 million subscribers. Read the whole story
Mainstream media outlets -- especially local and national news broadcasters, print news publishers and radio broadcasters -- are the most trusted sources Americans turn … Read the whole story
Advertisers shifting ad dollars into vaccine education may be beneficial. More than one in two Americans (54%) trust brands as information sources. Read the whole story
Madison Avenue's biggest media buyers saw their total media billings volume erode in 2020, but not at the rate of the overall marketplace, making … Read the whole story