MediaPost Publications - Marketing Daily 05/26/2021

Top of The News

Father's Day Spending Set To Hit Record $20B

by Sarah Mahoney

With Major League Baseball back to normal and playing a full schedule, special baseball-branded Father's Day apparel is on sale. Read the whole story

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AUTOMOTIVE
Hyundai Plans In-Vehicle Payment System
by Tanya Gazdik
The system will include brands like ParkWhiz, Chargehub and Domino's, with others to be added via the Xevo Market. Read the whole story
ALCOHOL
Michelob Ultra Organic Seltzer Invites Consumers To 'Vacation In This Ad'
by Les Luchter
Travel-starved Americans get the chance to win "fruitful" vacations themed to brand's citrus, mixed berry and mango apricot flavors. Read the whole story

CONSUMER PACKAGED GOODS
Think! Protein Bars Reimagine The Meaning Of 'Strong'
by Steve Ellwanger
Think! protein bars' continuing evolution from performance to lifestyle products is communicated in a new "Stand For Strong" campaign. Read the whole story
SPORTS
Razor Start-Up Latest NHL Sponsor
by Tanya Gazdik
Fans will see the Shavelogic brand across NHL media platforms during marquee NHL events, including the Stanley Cup Playoffs and Stanley Cup Final. Read the whole story
COMMENTARY
To Boost Branding, Panera Redesigns Cafes
by Sarah Mahoney, Staff Writer
Panera Bread is redesigning its restaurants, relocating ovens and expanding drive-throughs, hoping to give customers an extra helping of brand personality. Read the whole story
Big Lots Breaks First Campaign From New Agency Tombras
by Steve McClellan
The campaign stars actress -- and real-life Big Lots enthusiast -- Retta, from NBC's "Good Girls" and "Parks and Recreation." Read the whole story
Walmart Customers Receive Racist Email, Company Blames Bad Actor
by Ray Schultz
A backlash ensued after an email using the "n-word" went out under the Walmart name. The firm is blocking the emails. Read the whole story
COMMENTARY
In Email We Trust: Gen Z, Millennials Are Primed For Relevant Newsletters
by Ray Schultz, Columnist
Readers in the younger age groups will subscribe to newsletters if they trust the publisher and find the content meaningful, Jeeng reports. Read the whole story
COMMENTARY
The Profitability Of Trust
by Gord Hotchkiss, Featured Contributor
Given the potential conflict between trust and profit, is trusting a corporation a lost cause? Read the whole story
COMMENTARY
Marketers: The Reign Of Perfection Is Over
by Lauren Haberfield
The move from perfect models to real people woke us all up from our idyllic retouched dream, questioning why we found reality so repulsive … Read the whole story