November 20 - 23, 2024
Thursday, May 27, 2021
Top of The News
Called "What we value most shouldn't cost more," campaign is the first from Cara Sylvester, Target's new chief marketing officer. Read the whole story
TRENDSGen Z is also "keenly aware of product packaging and the messages it sends. Don't tout sustainability and then use multiple layers of plastic." Read the whole story
WINESales of Grazia by Onehope will support Project Zero, which aims to preserve the world's oceans. Read the whole story
TRAVELThe spot debuted Tuesday night on "The Voice" season finale and was introduced by John Legend, who is also featured in the spot. Read the whole story
AUTOMOTIVE"The activation is fun because it visually shows how easy it is to park our new Mini," Mini's Rah Mahtani tells "Marketing Daily." Read the whole story
With over 20 million members, the REI Co-op seeks to create films, podcasts and other forms of content that entertain and reflect its values. Read the whole story
Staff conducted a year-long review in the wake of the George Floyd killing, and made several suggestions, which were followed. Read the whole story
The product is available for Microsoft Outlook on the web, and will be added for Outlook desktop. Read the whole story
- COMMENTARY
Almost half sent more cold emails to prospects during the past year, but most saw no improvement in response, Copper reports. Read the whole story
The ANA issued a report on the subject a week after Byron Allen's media company sued McDonald's for $10 billion for alleged discriminatory ad-buying … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG November 17 - 20, 2024
Mar Monte Hotel
Featuring top industry speakers including:
Darryl Tricksey - Red Bull North America, Senior Brand Marketing Manager
Sally Barton - Mondelēz International, Marketing Excellence Lead
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