Top of The News
by Sarah Mahoney
Retailers focus on affordable items, some giveaways, for families wrestling with troubling financial realities. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
In a Ford-commissioned survey, one in five drivers said they would miss the smell of gasoline when swapping to an electric vehicle. Read the whole story
CONSUMER PACKAGED GOODS
by Les Luchter
Sensodyne Rapid Relief says brushing with the brand twice daily for three days will get rid of unnerving nerve pain triggered by cold foods. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Infiniti says Cameo will provide consumers with an enhanced shopping experience including personalized discovery and FAQ. Read the whole story
COMMENTARY
by Steve Ellwanger
PepsiCo Inc. executives see ecommerce and consumers' holistic health concerns as two permanent factors affecting food and beverage marketing. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Post-pandemic marketing campaigns continue to roll out messaging that allude to lockdown experiences while underscoring a positive future focus. Grounded in pandemic and post … Read the whole story
by Ray Schultz
Title will charge $48 for a subscription and will have single issue sponsors. Read the whole story
by Steve McClellan
Pattern89, which uses AI to analyze ad trends from a global database, finds that the strawberry emoji is the most popular ice-cream-related one in … Read the whole story
by Steve McClellan
The campaign encourages hair style creators to showcase their skills by sharing their best looks in selfies or videos with the tag #MyHairGame. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
It's dangerous to rely on positive financial outcomes as the only justification for investing in a positive workplace culture. Read the whole story