MediaPost Publications - Marketing Daily 08/19/2021

Top of The News

As DIY Mania Cools, Lowe's, Home Depot Face Different Challenges

by Sarah Mahoney

"Lowe's relatively higher DIY exposure leaves it less well positioned than Home Depot," notes Wedbush analyst. Read the whole story

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AUTOMOTIVE
Aston Martin Uses Long-Form Video For SUV
by Tanya Gazdik
The film shows British actor Josh O'Connor (Prince Charles in "The Crown") undertaking a dream-like excursion. Read the whole story
SunChips Promotes Individuality With 'Be Your Own Wave' Campaign
by Steve Ellwanger
The first campaign for SunChips in four years aims to rejuvenate a brand that's been around for more than three decades. Read the whole story

P&G's Always Teams With Thrive Global To Launch Period-Tracking App
by Les Luchter
Always will also donate up to 1 million pads to Feeding America and other partners to help #EndPeriodPoverty, Read the whole story
TRANSPORTATION
Bird, Lime, Veo Launch In NYC; Ford's Spin Partners With Google Maps
by Tanya Gazdik
Google Maps users are now able to see Spin vehicle availability as they plan their journeys in 84 cities in Europe and North America. Read the whole story
COMMENTARY
In Business, 'Likes' Cannot Forge A True Relationship
by Amy Pocsik
Social media is a place to make initial connections and keep in touch. It's not meant to build rapport. Read the whole story
COMMENTARY
To Tell The Truth: Consumers Trust User-Generated Content The Most
by Ray Schultz, Columnist
Shoppers demand authenticity -- and they say user-generated content provides it, Stackla reports. Read the whole story
Pope Francis Stars In Ad Council's Latest PSA For COVID-19 Vax
by Les Luchter
"Getting the vaccines that are authorized by the respective authorities is an act of love,' Pope Francis says in the PSA. Read the whole story
Consumers And Brands Have Different Digital Pain Points: Study
by Ray Schultz
Consumers want more personal service, while companies face resource and budget issues, Moxtra reports. Read the whole story
COMMENTARY
What Will Ziff Davis Buy With A $1 Billion War Chest?
by
Ziff Davis will own J2's media assets - and J2 has been an opportunistic buyer of digital media properties. Read the whole story
Advertisers Beef Up Claims Against LinkedIn Over Inflated Metrics
by Wendy Davis
"Rampant bot and other fraudulent activity on LinkedIn's platform mean that advertisers regularly pay for fake clicks," TopDevz and Noirefy allege in a revised … Read the whole story