"Marketers want to get as close to the moment of purchase as possible. Broadly, there is a sort of collapse of the funnel," says Kantar SVP Todd Szahun. Read the whole story
The ad spot encourages consumers to hit "save" on social media women's sports highlights so that similar posts will show up more often in … Read the whole story
Kids try to tackle a future marred by climate change in a "Stranger Things"-like campaign from snack brand MadeGood. Read the whole story
Apfel, who turns 100 this month, and Yachty share their love of time pieces in the social series "Old School Meets New School." Read the whole story
The agency's team has been building anticipation for the expansion for over a year, now via an activation that provides sneak preview of the … Read the whole story
A study finds that showing products in other categories can hurt online sales and distract attention from the target item. But similar products can … Read the whole story
The app drives revenue by increasing ad sizes for its email inventory, working with LiveIntent. Read the whole story
TikTok, which dominates short-form video, now plans to compete with long-form media. Five or 10-minute time limits will allow users to be more creative … Read the whole story
The 7-38-55 rule, developed decades ago by UCLA psychology professor Albert Mehrabian, attempts to quantify the importance of nonverbal communication. Read the whole story
In a defeat for the Federal Trade Commission, a federal appeals court in New York on Thursday rejected a request to reconsider its earlier … Read the whole story