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Some schools report alcohol sponsorships compromise "their own efforts to combat 'epidemic levels' of alcohol abuse,'" says agency exec. Read the whole story
HOLIDAYWalmart bases its ranking on kids' opinions, and says imaginative-play toys rose to the top. Read the whole story
AUTOMOTIVE"This campaign is all about showing off," says Nissan's Allyson Witherspoon. Read the whole story
TOURISMThe goal is to promote the region to STEM, tech, creative and entrepreneurial types who may not have NW Arkansas on their radar. Read the whole story
COMMENTARYThe brand defines "connected commerce" as a way to "build brands across both physical and digital worlds." Read the whole story
The fast-food giant's ubiquitous food tray has always been about "Me, me, me," but McD's wants it to be more about "We, we, we." Read the whole story
But most B2B purchasers are receiving irrelevant content, durhamlane and Cyance report in a UK study. Read the whole story
Almost half of the firms studied could not respond to email inquiries in less than 24 hours, Simplr and Gladly report. Read the whole story
It won for its #ChickenWars" effort, a campaign created by GDS&M with contributing agency Alison Brod Marketing + Communications. Read the whole story
Trump's lawyers argue that his continued absence from Twitter could hurt the Republican Party's chances of winning future elections. Read the whole story
