Good news for the many retailers -- including Lowe's,Target and Walmart -- that have begun heavy-duty holiday promotions well ahead of their usual schedule. Read the whole story
Harley-Davidson, BMW, and Honda all showed improvement this year, while Chevrolet, Ford, and Mercedes-Benz all declined. Read the whole story
The company launches ReRuns, an experimental initiative in which shoppers can buy recycled T-shirts and denim jackets on the Oatly website. Read the whole story
Limited-edition mobile version is targeted to "adults who want to go back to a time when making calls was fun and simple." Read the whole story
The rings showcase the Mercedes-Benz brand with its signature star pattern alongside the Summoner's emblem. Read the whole story
The report from WARC is bound to stir new controversy and debate around a perennial Madison Avenue question: what's the appropriate relationship between time … Read the whole story
"Clean" rooms offer marketers the ability to match their first-party data with other industry data in a privacy-enabled environment. Read the whole story
Now, more than ever, as ad tech invades the world's media screens of choice, it needs to clean up what it does poorly. Read the whole story
Facebook has made more than its share of questionable privacy decisions in its 18-year history, but one of its biggest mistakes may have been … Read the whole story
Most ABM leaders say their marketing strategy misses the mark, Integrate and Heinz Marketing report. Read the whole story