Top of The News
by Les Luchter
Spanish show "Money Heist" lends its brand to products from Magnum ice creams to NYX cosmetics to a Brooklyn-based IRL "immersive heist." Read the whole story
CONSUMER PACKAGED GOODS
by Steve Ellwanger
Church & Dwight Co. has emerged the winner in the auction-based acquisition of #2 non-alcohol mouthwash brand TheraBreath for $580 million. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
A 90-second spot launched recently on digital and owned social, and will expand to broadcast in early 2022. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The skirmish comes just as Peloton, suddenly struggling in its core equipment business, is ramping up marketing for its new clothing line. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
The Volkswagen Golf GTI and the Honda Civic Si should appeal to those interested in an analog driving experience. Read the whole story
by Ray Schultz
Reply-chain attacks are those in which bad actors steal legitimate corporate emails and embed the replies with links to malware. Read the whole story
by Ray Schultz
Over half of companies are now investing more in email and technology, Lytics reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Sales were expected to be flat with last year, but stronger for the entire month of November due to earlier shopping by consumers. Read the whole story