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Brand Keys research shows massive shift in how consumers arrive at brand loyalty, with decisions based more on emotions than rational consideration. Read the whole story
SPIRITSBlack and white ads feature three singers rendering classic Latin American tune "Gracias a la Vida" ("Thank You To Life"). Read the whole story
AUTOMOTIVE"Evolving the Game" will feature Jerry Rice and Clay Matthews having a conversation while driving a Hyundai Ioniq 5. Read the whole story
SPORTSThe campaign marks the first time the NHL has been on ABC since 2004. Read the whole story
COMMENTARYIn national test, Noodles partnered with CPG brand Truff for Truff Mac, a mashup of Noodles' Wisconsin mac & cheese and Truff's black truffle … Read the whole story
Performance scores have tightened, with buyers focusing on six key ingredients, Merkle reports. Read the whole story
With student athletes now legally allowed to monetize using their name, image, and likeness (NIL) since July 1, many brands and retailers have begun … Read the whole story
The message in the ad from MullenLowe: "No one dreams of a late retirement." Read the whole story
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The two sides -- sales and marketing -- are fully integrated at roughly a third of companies, Convince & Convert and Ascend2 report. Read the whole story
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Cautionary tale: What happens when a social media wolf-pack goes out for blood. Read the whole story
COMMENTARYThe question you should be asking yourself is which one of us actually wrote that. Read the whole story
