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Some 69% of U.S. consumers now describe themselves as pro-environment, a gain of 17 points since 2012. Read the whole story
CAUSE-RELATEDP&G has deployed its Tide Loads Of Hope laundry service and is also distributing personal care kits and cleaning products. Read the whole story
HEALTHThe campaign aims to "personalize the virus and create a character so people can actually see what it does to their lungs," says o2kl's … Read the whole story
HOLIDAYAbout 27% say they'll shop only in-store, and 32% intend to shop online only. And 41% plan to use a combination of both channels. Read the whole story
LIQUOR"Providing branded content in Instagram-sized assets makes it easy for retailers to use," according to a Jenda/DRAM report Read the whole story
COMMENTARYNew research from Paytronix finds high-frequency QSR and restaurant customers are more interested in deals, discounts and loyalty programs. Read the whole story
Almost half of companies have some level of personalization processes, Dynamic Yield reports. Read the whole story
- COMMENTARY
What happens when an advertising platform that has been effective in attracting new customers becomes so toxic it damages your brand just by being … Read the whole story
The spots, from VMLY&R, celebrate the fact that an espresso martini is "the unofficial drink for that weird week between the holidays." Read the whole story
- COMMENTARY
Email will be the mostly used direct response channel in 2022. But it will not get the most budgetary dollars, Wpromote and Ascend2 report. Read the whole story
