"Marketers in this space need to think less transactionally and in a more relationship focused way," MBLM's Mario Natarelli tells "Marketing Daily." Read the whole story

Katy Perry cofounded De Soi non-alcoholic RTDs, while Troy Aikman debuted an organic light beer, Eight Elite Light Lager, Read the whole story

The company plans to launch a new marketing campaign next month to support its expansion into brick-and-mortar retail. Read the whole story

Used vehicle buyers are paying an average of $29,011, up 27.9% from a year ago, per Edmunds. Read the whole story

Interest in "mail order" -- the original direct-to-consumer (D2C) marketing -- has been climbing steadily since early November. Read the whole story

Twitter is asking a federal judge to vacate a subpoena requiring the company to disclose information that would identify the person behind the @CallMeMoneyBags … Read the whole story