Top of The News
by Sarah Mahoney
"We're communicating to customers that an elevated shopping experience and great value are not mutually exclusive," says designer Michelle Fenstermaker. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Nissan, which has not advertised in the Big Game since 1997, released two 15-second teasers of "Thrill Driver," featuring Eugene Levy. Read the whole story
COFFEE
by Steve Ellwanger
The brand reintroduces itself with a blend of rebellion-as voiced by rock music icon Joan Jett-and a paean to Folgers' New Orleans roots. Read the whole story
CONSUMER PACKAGED GOODS
by Les Luchter
Brand response TV focuses "on brands and their quality in a premium, broadcast-quality production style vs. the traditional DRTV 'infomercial' style." Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Back in November, Peloton slashed its sales forecast by $1 billion, while Glossier just laid off about a third of its staff. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
"I know it sounds trite, but to see people who go out of their way to help each other -- we certainly need it," … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
To be considered, the campaigns or activations must have broken between Jan. 1, 2021 and Feb. 13, 2022. Read the whole story
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by Ray Schultz
Email personalization is the top method, with chatbots now in second place, Persado and Coresight Research report. Read the whole story
by Todd Wasserman
The former "Mad Men" actor is shown bemoaning the fact that he does not appear in any Apple TV+ show. Read the whole story
by Steve McClellan
The spot is designed to highlight how E*Trade sees its future taking shape now that it is part of Morgan Stanley. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Social is now first, and email has slipped slightly as a source of leads, Sagefrog Marketing Group reports. Read the whole story