Comscore projects that the North American box office for 2021 will be $4.4 billion, about double 2020's total but down more than 61% from 2019. Read the whole story
Frito-Lay is putting television advertising support behind Fritos for the first time in 20 years. Read the whole story
Hundreds of TikTokers made suggestions for ads, from generic ("Dancing dads") to the strangely specific, such as "old lady who runs a bodega." Read the whole story
Users can digitally place the all-electric BMW iX and i4 in their own driveways and other locations via their smartphones. Read the whole story
The Canadian company has partnered with 100 U.S. school districts in 30 states to provide up to 2 million students with free online tutoring, Read the whole story
The two sandwich chains use comic characters -- Joey Calzone and Tony Bolognavich -- to hype limited-time offers. Read the whole story
The capability to personalize the language customers receive in real-time covers all customer interactions, the company says. Read the whole story
Nearly all companies were the target of phishing attacks in 2021, and two-thirds of ransomware victims paid the ransom to get their data released, … Read the whole story
"Reasonable uses of data should not be demonized, and certainly should not be banned," Lartease Tiffith, EVP for public policy, the IAB, said in … Read the whole story
Digital businesses are doing better than their non-digitized counterparts, Alibaba.com reports. Read the whole story
The bigger question is not why State Farm did this, but will it have any long-term effects for Super Bowl advertising? Read the whole story