Top of The News
by Todd Wasserman
In 2021, about 15,560 beer commercials ran on TV, versus 104,270 insurance ads. Read the whole story
HEALTH
by Les Luchter
Company plans to buy at least 15 D2C healthcare brands over the next three years, starting in the holistic medicine and supplements space. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"I'm also proud that Nissan is increasing our support of the women's tournament," says Nissan's Allyson Witherspoon. Read the whole story
QSR
by Steve Ellwanger
International House of Pancakes has cooked up the faux cryptocurrency PanCoins as part of its first loyalty program. Read the whole story
TECHNOLOGY
by Todd Wasserman
A group of friends set up shop in an escape from the officebound life. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Rebuilding the Nissan brand was formidable, and Witherspoon has done it with more limited resources than some of her competitors, says AMCI's Ian Beavis. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The San Francisco-based D2C company announced disappointing second-quarter results and cut its forecast, sending its stock plunging to its lowest levels ever. Read the whole story
-
by Steve McClellan
Fallon has launched KeyBank’s latest brand strategy and creative campaign. The messaging is designed to demonstrate how deeply KeyBank cares about people and communities. … Read the whole story
by Ray Schultz
Many are unsure. And their parents and grandparents are even more nervous about it, Student Beans reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Promotional email conversions fell by 3.8% but automated emails dropped by 36%, Omnisend reports. Read the whole story
COMMENTARY
by Michael Baer
Great marketing is the connective tissue between all of your projects, products, and programs, which helps connect each of these to something bigger. Read the whole story