• by Todd Wasserman , March 14, 2022

It’s not often you get to see a nine-minute ad, but if you’re an officebound worker who has thought of starting your own company, you will likely relate to this Apple spot.

Via TBWA/Media Arts Lab, the ad starts with a group of friends seated in a car in a parking garage, sad about having to return from lunch hour. As a boss walks by, yelling about firing someone into her phone, the leader of the group, Bridget, asks. “Do you guys ever dream about quitting?”

Thus begins a mini-film, “Escape from the Office.” In the first act, the four get the idea for a reinforced bag so supermarkets can stop double-bagging. Soon, they’re setting up their office in one of the worker’s garages. They then hire an IT guy, the 14-year-old Kevin, to set up the tech side for $10,000

After the team unsuccessfully pitches the idea to a number of potential clients, one finally decides to order 50,000 of the bags.

What follows is a lull, as they reckon they’ll need to sell a billion bags to make a profit, but Bridget rallies them and they get another order for 50,000. Then, Kevin comes through and the website looks great. Another order comes in for 100,000. The team then interviews potential hires and settles on one who lives in Alaska.

The team then gets a proper office, and a magazine called Packager’s Weekly wants to interview them. Then, a company comes in with an offer to buy Better Bag.  The four come in to a meeting to be bought out, and Bridget rebuffs them.

Alas, it’s all Bridget’s dream. We’re taken back to the scene at beginning of the ad, as the four wait in a parking garage.