And by 2026, TV ad spending will be just 14.3% of the total ad spend, according to Insider Intelligence Read the whole story
Conservative news site The Daily Wire is offering a cutting commentary against Harry's Razors after Harry's pulled its advertising. Read the whole story
Ads "are meant to rebuff the big carriers' need to confuse and oversell their services," the brand told 'Marketing Daily.' Read the whole story
Target's moving "from a retailer that sold denim to a denim destination," with category sales growth "more than $150 million since 2019," says EVP. Read the whole story
PepsiCo has been rejuvenating the brand while pivoting from an association with such events as extreme sports to widen its appeal. Read the whole story
"As the Grand Cherokee has evolved over the years, so has our owners' ability to seek out more fulfilling experiences," says Stellantis' Marissa Hunter. Read the whole story
3radical CEO Michael D. Fisher says personalization needs to reflect motivation and intent. Read the whole story
"Clear standardized information about privacy practices in labels allows consumers to quickly digest key information without having to navigate through densely-worded, lengthy external privacy … Read the whole story
Snap's first Oscars TV spots honor deaf and hard-of-hearing communities, and feature Snapchat's AR fingerspelling Lenses, which encourage users to learn American Sign Language … Read the whole story
Consumers are mostly satisfied with product information they get through various channels, but two-thirds will quit a brand following a bad product information experience, … Read the whole story
No better way for Google to get U.S. TV ad dollars than giving free shows with 15- and 30-second ads to U.S. viewers of … Read the whole story